Is Your Web Site Ready To Be Number 1
Your site is ready to be launched and now you need traffic. The question is how do you make the most of your site's feature to bring it as close to the number one spot as possible?
There are a few things you need to balance on your entire web site as well as each individual pages within. Most newbie webmasters think they only need to optimize the first page of the site and the others should follow suit. This is not the case. Each page should be optimized to the best for that particular page. Highlight what the most important keywords are in that particular page and make sure it is not exactly the same as the other pages. They can be similar, but not exact.
Be sure your pages are written correctly according to proper W3C standards. While it is not as much of a big issue in getting listed in the search engines with mistakes, some of these mistakes can keep the spiders from accessing other pages in your site which may not show up at all. Besides, a correctly designed site is better from a consumer point of view who may not be seeing exactly what you are intending on showing.
Make use of meta tags within your head tags. Use title, keyword and description at the very least. Those are the ones many spiders read and use to list your site. All the other tags are optional, but serve different purposes on some search engines while totally meaningless on others.
Whenever you are using images, try to include accurate description of the image and try to use a keyword or two. This does not weigh too heavily in importance, but it could make a difference if you have a lot of competitors for the same keywords.
Be sure all the links on your site are set properly and try to have them link with each other. Your own internal links do count towards link popularity. If you have other web sites, make sure you inter-link them.
When you are sure your own site has everything done to assure better placement, your next step is more time consuming. For higher listing, you need to be seen in as many credible, related places as possible. Start by doing a search on similar sites. Find the contact information for those webmasters and ask to trade links. This is the best way to acquire link popularity.
You may also try link exchange scripts to host on your web site. It allows others to post their links on your site, but in exchange they must use a similar script which will also have your link inserted. This is one example, and this is another. Feel free to sign up to both and leave your link.
Getting more links can also include adding your links within a signature tag for the newsgroups, forums and blogs you often visit.
Be sure to update your content as much as possible which will make the spiders visit you more often.
By applying these techniques, you will be as close to number one as possible.
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