What Makes You So Special?
There are millions of websites out there, so what makes you think your website is so special people should come and visit your website?
There are hundreds of millions of websites out there. The vast majority get little or no traffic. If you take the Alexa statistics seriously, even those who rank in the top 5% of all web sites out there, the bottom 3/4 of those 5 million web sites get very little traffic. Most sites out there do not even get an Alexa rank at all. What do you have to offer that is not out there already?
I say this not to be mean, but to get you to focus. If you cannot define what makes you more special than any other website out there, your audience won't know either. What is the theme of your website? Who is your audience? What do they want? How will you convey your message to that audience that is not anywhere else online?
This is critical to know if you are putting up a site to get a lot of traffic and make money. People are bombarded with so many offers and everyone wants them to visit various sites. A person can only focus on just so much while the rest is drowned out.
What happens when you watch television? You stick around for the program and during the commercial you might leave the room or you tend to tune out the message until the show comes back on.
Why do people tune out during commercials? Because so many ads are always coming at them all the time. It is too much for the average mind to take in. A person who is interested in a serial novel can remain excited about it start to finish, but when it comes to others forcing a message contrary to their interest in between, it is so easy to tune out.
The same thing happens in the mailbox. You get a stack full of mail mixed in it are bills, checks, cards, flyers and other offers from businesses. You sort through the pile and most of the time will discard the commercial offers without even looking at them.
Why? Because you are constantly being bombarded with so much information that your mind cannot take any more that is not related directly to your own needs and desires.
Just because you have a website does not necessarily mean it is something everyone wants to see. Unless it has information or a product or service related directly to your audience's needs and desires, your site will be tuned out among the hundreds of millions of other web sites out there.
Anyone can throw together a rough website and put up a banner or two, but to get people to actually buy anything from your site or click on your banners takes a bit more effort on your part.
People don't like to be sold to. Unless they are currently in a buying mood for your product and want a direct link to buy it now, you will turn off the people who may have casually surfed your way and scare them off forever. FIRST IMPRESSIONS ARE CRITICAL!!
You rarely get a second chance to get that person back and if you cannot sell the first time out, your job of making money has become harder.
Instead of trying to make a sale depending on a one time, all or nothing approach, it is better to develop a rapport with an audience. Let them get to know who you are and what you are about. Give them the chance to get to trust doing business with you. Make them feel special - they are, after all, guests in your home. Give them a reason to want to come back and see more. Make it a pleasant experience that they will want to spread the word to their friends. These are things that cannot be achieved with a banner farm.
And never discount the fact or disregard this advice - always strive to do the best you can because there are millions of others out there clamoring for the attention of the web surfers and only a few will be successful while the others medicore.
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